We Don't Design Brands.We Define Them.
At Wasm, we specialize in one thing and we do it with precision:
Brand Identity.
We Don't Design Brands.We Define Them.
At Wasm, we specialize in one thing and we do it with precision: Brand Identity.
The Power of Consistent Branding
Research-backed insights that prove the value of strategic brand identity
Revenue Increase
McKinsey & Company reports that consistent branding across all channels can increase revenue by up to 23%.
Consumer Trust
Need to trust a brand before considering a purchase
Visual Memory
Of brand engagement happens through visual memory alone
We don't chase trends. We craft identities with staying power.
In a distracted world, your brand needs more than a logo—it needs a system that speaks to your audience and grows with you.
Discover our work
A Brand Needs 5 Core Elements
Every successful brand is built on these fundamental pillars. Master them, and your brand becomes unforgettable.
Brand Personality
Who are you?
Your brand's character and how it behaves. Is it bold, elegant, playful, or trustworthy? This personality shapes every interaction.
Brand Voice
How do you speak?
The tone and language your brand uses to communicate. Casual or formal? Friendly or professional? This voice builds connection.
Brand Values
What do you stand for?
Your beliefs, purpose, and what drives your brand beyond profit. Values give your brand depth, meaning, and emotional impact.
Visual Identity
What do you look like?
Colors, typography, layouts, and style. Your visual identity is your brand's outfit that sets the emotional tone.
Logo
What's your face?
Your logo is your brand's face. The symbol people remember, recognize, and connect with at first glance.
From Insight to Identity
We don't start with design. We start with understanding.
Brand Discovery
In-depth workshops to define your voice, audience, and brand truth.
Visual Identity Design
Timeless design systems that reflect your values and differentiate you.
Brand Guidelines
Scalable, consistent documentation that ensures your brand speaks clearly everywhere.
Applications
We extend your identity across physical and digital touchpoints—from packaging to social.
Let's Build Something Unforgettable
Whether you're launching something new or reinventing something established, we help you build an identity that earns attention and builds loyalty.
What We Do
We specialize in comprehensive brand identity solutions that transform businesses into memorable brands.
By the Numbers
"Design is not just what it looks like and feels like. Design is how it works."— Steve Jobs
Our Philosophy
Our work doesn't just look good. It makes sense. It's guided by research, inspired by culture, and refined by data.
Sister Companies
Explore our network of specialized companies
